Chapter 12 - Taiyodo Koki Beauty/Gen/Milo/Ward 35
The four badges worn by the Taiyodo Koki 35.
The Milo 35 or Mil-O 35 was identical to the later production Beauty 35.
The main differences between the four variations of this camera - image click to enlarge.
Japanese advertisement for the Beauty 35 circa 1955 - translation at Appendix 5. Click image to enlarge.
Advertisement for the Gen 35 in a July 1957 edition of the Saskatchewan Leader-Post by Regina Department Store "Simpsons" - click to enlarge and see the full advert, or view in context at Google Books. The model also appears in a August 1958 edition as a clearance item offered by the Excelo Photo Company (also at Google Books).
All at Butkus: Beauty 35 instruction manual - Milo 35 instruction manual - Ward 35 instruction manual - Japanese language Beauty 35 instruction manual cover only (bottom right).
Front, back, top & bottom shots of the Beauty 35.
The Gen 35 - somewhere between a Ward and a Beauty but with a few touches of its own.
Boxes for the Ward, Milo and Beauty 35 (Gen packaging unknown).
The Beauty 35 in a Taiyodo leaflet of circa 1956, written in English - click for enlargement, although alas the text is too small to read.
Detail of all variations across all 35 models and production time - click image to enlarge.
The Ward 35 description in the Montgomery-Ward catalogue for 1956 (but no longer listed in the 1957 catalogue) - click image to enlarge.
Blog referenced at Footnote 52 - https://vw1303s1974year.seesaa.net/article/201810article_2.html
Blog referenced at Footnote 53
https://www.usedcameracameracamera.com/camera/fujica-3%EF%BC%95-ee/
Look for the "History of post-war domestic cameras" slide show near the bottom of the page.