Chapter 17 - The B.C.C Beauty LightOmatic


Front, back, top & bottom of the f/2 Beauty Lightomatic.



Front of body badges: LightOmatic reads "Exposure Auto", LM reads "Auto Exposure".


LM has an embossed logo on the viewfinder objective mask that matches the lens cap. The Lightomatic lacks this detail.

Beauty LM Japanese advert (unknown source).
Beauty LM box,
Full-page advert by the "Camera Specialty Company" from a 1960 edition of Modern Photography. Click to enlarge.
Beauty Lightomatic instruction manual at Butkus.

Advertisement by the Direct Import Co, from the October 1959 edition of Modern Photography magazine.
Serial Numbers
102 LM and 23 Lightomatic examples found in an overlapping serial number range of 21,700, where the LMs clearly came first.
LM: L1163, L1219, L1434, L1750, L2045, L2096, L2447, L2702, L2712, L2741, L2750, L2762, L2802, L3093, L3346, L3393, L3459, L3583, L3689. L3743, L4130, L4205, L4341, L4343, L4447, L4454, L4504, L4568, L4591, L4594, L4644, L4687, L4736, L5011, L5067, L5362, L5449, L5627, L6154, L6442, L6541, L6727, L6758, L6811, L6987, L7625, L7642, L7717, L7755, L7781, L7923, L8068, L8195, L8345, L8392, L8440, L8505, L8595, L8516, L10209, L10218, L10616, L10735, L11363, L14206, L14614, L14884, L15707, L15831, L15846, L15861, L16965, L17225, L17292, L18092, L18464, L18480, L18482, L18794, L19050, L19069, L19312, L20321, L20646, L20678, L20874, L20964, L21048, L21301, L21412, L21421, L21496, L21695, L21912, L22131, L22222, L22242, L22255, L22325, L22488, L22688, L22801, L22833, L22862
Lightomatic: L9034, L9350, L9516, L9823, L11679, L11798, L11826, L11865, L12276, L12338, L12644, L13833, L14059, L14086, L14089, L15198, L15274, L15640, L15999, L16016, L16108, L17478,
